Last week while perusing Facebook I came across Dr. Joe Borio, a practicing chiropractor in Cicero, NY since 1991, doing a livestream seminar he was hosting for chiropractors in Chicago called Achieve Excel Master.

I started seeing Dr. Joe for my aching back in the mid 1990’s. I was extremely satisfied with his chiropractice services, positive outlook on life, and the attention to detail regarding every aspect of his practice. (Which reminds me, I need to find a local chiropractor while living here in the Philippines.)

From the moment I walked into his charming colonial offices with the giant model spine out front, stressed to the max with a knot in my lower back, to the time I left feeling relieved, healthier and more alive, every step of the way I genuinely felt he was earning my business.

I didn’t watch the entire livestream Facebook event, though I surmised the purpose of Dr. Joe’s seminar was to coach and mentor other chiropractors on how to improve their businesses.

That’s right, it’s a business. Just like my coaching practice is a business.

Yes, our main purpose is to help clients achieve a specific endgame.

Yes, we love to partner with clients to achieve their health and personal goals.

But, (there’s always a but) this is a business.

A good chunk of my coaching business is doing exactly what Dr. Joe does in his Chiropassion Consulting business. I mentor coaches who want to uplevel their game in both business and in life and create a thriving practice where they’re helping more people achieve their endgame.

I had Dr. Joe’s seminar playing in the background while I prepared a batch of Philippine Pork Sinigang. As I chopped the eggplant, onions, beans, kangkong, etc. Dr. Joe made a subtle comment to his chiropractor audience (one very familiar to me) that had me pause my cooking and take notice:

“Doing a little bit of something good for you over a long term, is far better than doing a lot of something good for you short term.”


You’re probably thinking, “Duh, we all know that!”

How many of you actually do it though? Huh?

What happened to your New Years resolutions?

Whether I’m coaching an entrepreneur, a leader, career transitioner, a coach mentee, or teaching life coaching classes at CoachU, I remind everyone of the same thing:

“Consistency wins the race.”

Let’s face it. Everyone wants the “I Dream of Jeannie” solution. I simply don’t have a quick fix. Nobody does.

The quickest way to taste the rewards of sustainable success is to work with a coach or mentor who has already achieved your endgame. Then, take small consistent actions each and every day and master the hell out of them!

Believe me, it’s not easy. But yes, it’s that simple.

If you’re in the Syracuse area, contact Dr. Joe Borio to improve your life. He did that for me.

What’s your endgame? Contact me for a free phone or Skype consultation. Phone: 315.303.2180        Skype: Esteban.Borek

Now, back to the sinigang…Mmm lami.


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