I read an article in the NY Times by Thomas Friedman titled “Average Is Over.” I can’t agree with him more.

We have choices in regards to products and services. Lots of them.

If you receive average tasting food at a restaurant, you search for an alternative venue that serves wonderfully delicious inviting meals.

If your company runs on an average ERP solution, you’ll move to a software system that provides a competitive advantage.

If you have an average customer experience with an online web store, they’ll be history as soon as you find one that’s better.

Where in your company can you challenge the process? It’s one of the practices in The Leadership Challenge workshop.

Look for ways to go over the top for your customers. Otherwise, eventually, they’ll find a vendor that will.





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